Hello.
I’m Robin, and welcome to my website. This is where I write about the digital things that interest me, like user experience, search engine optimisation, research and analytics.
Digital blog.
Featured post.
The real impact of AI on organic search traffic
Organic search traffic is falling for reasons that have little to do with how well we optimise. AI Overviews in Google and platforms like ChatGPT are fundamentally changing how people find information, and websites that built their traffic strategy around answering questions are seeing huge losses. In this post we look at the true impact on organic search.
Featured post.
Using the LIFT model for conversion rate optimisation
The LIFT model is a practical framework for conversion rate optimisation that breaks down the key factors influencing whether users convert or abandon. Understanding these six factors can help you systematically improve conversion rates. Rather than making random changes and hoping for results, focus your efforts where they'll have the biggest impact.
A bit about me…
I’ve been working in digital since 2006 - creating websites, improving online experiences, and helping organisations get more from their digital marketing.
I’ve worked across lots of UK industries including retail, manufacturing, tourism and charity, but most of my time has been spent in financial services.
I’m passionate about all things digital, with a focus on digital product development, conversion, AI, SEO, UX, and analytics.
