Hello.
I’m Robin, and welcome to my little corner of the internet - a place where I write about the digital things that interest me, like user experience, search engine optimisation, and analytics.
Featured post.
Is your cookie banner compliant?
With privacy becoming a bigger priority and regulations becoming stricter, businesses are starting to reconsider how they manage cookies.
In this post, we break down what cookies actually do, why the rules around them matter, and how your website and cookie banner can stay compliant with UK privacy laws.
We’ll also explore what the ICO looks for, and share examples of how major brands are meeting these requirements.
Latest from the blog.
The blog covers all things digital. I write about a range of topics - from AI and user experience to conversion optimisation, search engine marketing, web data and analytics. Take a look at some of the latest posts below.
What is Google AI Mode and why does it matter for SEO?
Google’s new AI Mode is a big change in how search works. Instead of showing links, it gives chat-style answers using AI. It’s still an experimental feature and only recently launched, but early signs show it could lead to fewer clicks to websites. For now, it’s only available in the US, but it’s already shaking up the SEO community. In this post, we take a look at what the impact could be for SEOs.
What is user testing and why is it important?
If you’re building digital experiences, don’t rely on assumptions - test with real users. This post covers why user testing is essential, when to do it, and how simple methods like unmoderated usability tests can reveal powerful insights. Learn how to spot friction, make smarter decisions, and create experiences that actually work for the people using them.
About me.
I’ve been working in digital since 2006 - creating websites, improving online experiences, and helping organisations get more from their digital marketing. I’ve worked across lots of UK industries including retail, manufacturing, tourism and charity, but most of my time has been spent in financial services.
I’m passionate about all things digital, with a focus on digital product development, conversion, SEO, UX, and analytics.