Hello.
I’m Robin, and welcome to my little corner of the internet - a place where I write about the digital things that interest me, like user experience, search engine optimisation, and analytics.
Featured post.
Google AI Mode - What is it and why does it matter for SEO?
Google Search is changing. Again. And this time, it's bigger than things like featured snippets, AI Overviews, and - depending on who you ask - maybe even bigger than the rise of mobile-first search. It’s called AI Mode, and if you haven’t heard of it yet, you will.
Google AI Mode is part search engine, part chatbot. It lets you ask big, multi-part questions and gives you conversational, AI-powered answers.
Latest from the blog.
The blog covers all things digital. I write about a range of topics - from AI and user experience to conversation optimisation, search engine marketing, web data and analytics. Take a look at some of the latest posts below.
Will AI replace copywriters?
A simple and honest look at the future of copywriting. The role of the copywriter has always changed, but with the rise of AI, we look at whether human writers ever be replaced by machines?
What is the difference between CX, UX and UI?
CX, UX, and UI are three terms that get thrown around a lot. People sometimes mix them up or use them as if they’re the same thing. In this post, we’ll take a look at what each one means, how they’re different, but how they’re connected and work together.
About me.
I’ve been working in digital since 2006 - creating websites, improving online experiences, and helping organisations get more from their digital marketing. I’ve worked across lots of UK industries including retail, manufacturing, tourism and charity, but most of my time has been spent in financial services.
I’m passionate about all things digital, with a focus on digital product development, conversion, SEO, UX, and analytics.