Hello.
I’m Robin, and welcome to my little corner of the internet - a place where I write about the digital things that interest me, like user experience, search engine optimisation, and analytics.
Featured post.
User testing: why it matters and how to start
If you’re building digital experiences, don’t rely on assumptions - test with real users.
This blog post covers why user testing is essential, when to do it, and how simple methods like unmoderated usability tests can reveal powerful insights.
Learn how to spot friction, make smarter decisions, and create experiences that actually work for the people using them.
Latest from the blog.
The blog covers all things digital. I write about a range of topics - from AI and user experience to conversion optimisation, search engine marketing, web data and analytics. Take a look at some of the latest posts below.
Google AI Mode - What is it and why does it matter for SEO?
Google’s new AI Mode is a big change in how search works. Instead of showing links, it gives chat-style answers using AI. It’s still an experimental feature and only recently launched, but early signs show it could lead to fewer clicks to websites. For now, it’s only available in the US, but it’s already shaking up the SEO community. In this post, we take a look at what the impact could be for SEOs.
Will AI replace copywriters?
A simple and honest look at the future of copywriting. The role of the copywriter has always changed, but with the rise of AI, we look at whether human writers will ever be replaced by machines?
About me.
I’ve been working in digital since 2006 - creating websites, improving online experiences, and helping organisations get more from their digital marketing. I’ve worked across lots of UK industries including retail, manufacturing, tourism and charity, but most of my time has been spent in financial services.
I’m passionate about all things digital, with a focus on digital product development, conversion, SEO, UX, and analytics.